Privacy Policy

Effective Date: 04/15/2025

Liquor Mart
1527 N Broadway St
New Ulm, MN 56073
(507) 354-8778
https://liquormartnewulm.com

1. Overview

At Liquor Mart, your privacy is important to us. This Privacy Policy outlines how we collect, use, and protect your personal information when you interact with our store, including purchasing alcoholic beverages and THC products, both in-store and through any digital services we offer.

We comply with the applicable laws and regulations in the State of Minnesota, including those governing the sale of liquor and hemp-derived THC products.

2. Information We Collect

We may collect the following types of information:

  • Personal Identification Information: Name, date of birth, ID verification data (e.g., driver’s license), phone number, email address, and billing/shipping addresses.
  • Purchase Information: Products purchased, dates/times of transactions, payment method (not full credit card numbers), and loyalty/rewards program data if applicable.
  • Digital Interaction Data: If you use our website, we may collect your IP address, browser type, device type, and browsing behavior through cookies or analytics tools.
3. Age Verification

To comply with state and federal laws:

  • Customers must be 21 or older to purchase alcohol or THC products.
  • We verify age through government-issued IDs at the time of sale. If you provide false information, you may be denied service and subject to legal consequences.
4. How We Use Your Information

We use your information for the following purposes:

  • To process purchases and verify age eligibility.
  • To provide customer service and communicate order updates.
  • To improve our services, store operations, and marketing efforts.
  • To comply with legal obligations (e.g., recordkeeping, compliance with Minnesota Department of Health and Alcohol and Gambling Enforcement Division).
5. Sharing of Information

We do not sell your personal data. However, we may share your information with:

  • Service Providers: Payment processors, website hosting, and analytics services.
  • Legal Authorities: When required by law or to comply with legal proceedings or enforcement actions.
  • Regulatory Agencies: If required for compliance with Minnesota liquor and THC regulations.
6. Data Security

We take data security seriously. We use industry-standard security protocols to protect your information. While we strive to protect your data, no system can guarantee 100% security.

7. Your Rights & Choices

You have the right to:

  • Request access to or correction of your personal information.
  • Opt out of marketing communications.
  • Request deletion of your data, subject to legal recordkeeping requirements.
8. Retention of Information

We retain your data only as long as necessary to fulfill the purposes outlined above and as required by law (e.g., transaction records related to regulated product sales).

9. Cookies & Website Tracking

If you visit our website, we may use cookies or tracking technologies to improve user experience and measure site performance. You can manage cookie settings through your browser.

10. Changes to This Policy

We may update this Privacy Policy occasionally. We’ll post updates on our website and update the “Effective Date” above. Continued use of our services after updates means you accept the revised policy.

11. Contact Us

If you have any questions or concerns regarding this Privacy Policy, contact us at:

Liquor Mart
1527 N Broadway St
New Ulm, MN 56073
(507) 354-8778